In the April 12, 2018, issue of Art Journal, the editor, Rebecca Brown, introduces a work of art (really, a computer program), called CitationBomb by Zach Kailer, intended to create a kind of “denial of service” attack on Google Scholar: “The more users do this, the more Google Scholar will become overflowed with citations. This will make it difficult for the algorithms to make sense of influence or impact.” The overall point is to “devalue scholarly metrics” as they represent in small the horrors of the neoliberal university. As Brown puts it, “what numerical value applies to achieving the arc of a compelling paragraph? [It makes] manifest the un-usefulness of analytics . . . its profound, destructive force.”
Why are “analytics” so destructive? Kaiser explains that Google Scholar incentives “clickbait scholarship.” Meaning, since Google Scholar puts first the books or articles that get the most citations, this leads to a “winner take all” situation with scholarship. Only the articles that are cited often get cited at all, leaving all the other scholars in the dust.
