Isaac Lopez has argued in a commentary published recently on this site that Trump has a good chance of winning this November because the liberals have replaced “American values” with laws and norms that are foreign and enraging. In response, the “silent majority” (in fact, a minority) of Americans elected “a very stable genius.” This essay is about the nature of an aspect of Donald J. Trump’s governance that has been overlooked: his cult. None of the usual political arguments can explain the desperate stances taken by his followers. The explanation offered here is twofold: One is the need for reversing a feared path to secular “socialism.” The second is that Trump has asserted that reality is subject to his will and personality. Ancillary to this is the idea that Trump’s persona can unify America by subordinating “difference” to a mythic national identity.
Donald Trump has, for a large minority (possibly 40 percent of the electorate), the persona of a mythic Hero. A Hero who can overcome all obstacles by sheer will. Through a close reading of Trump’s angry language, one realizes that Trump has woven a recognizable myth for citizens bereft of purpose and power. This is Trump’s will-to-power. Trump has given meaning and purpose to people losing out to technology, urban wealth, science’s truth, and social helplessness exacerbated by the pandemic. He is a hero of revenge against regulators, the media, and modernity itself. Even the pandemic cannot overcome him; he overcomes the pandemic, until recently.